Advertising Information

Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales,this advertising must be seen or heard by potential buyers, andcause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people thinkare 'true.'They seem set in stone yet they are deadly to theadvertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

More Articles from Advertising Information:
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MORE RESOURCES:

National Post

Researchers: Ban on Fast Food TV Advertising Would Reverse ...
MarketWatch - 17 hours ago
The study also reports that eliminating the tax deductibility associated with television advertising would result in a reduction of childhood obesity, ...
Fast-food ad ban could cut child obesity: US study Reuters
Food advertising to children faces scrutiny Irish Times
TV ads for fast food contribute to child obesity Los Angeles Times
AdAge.com (subscription)
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The Inquisitr

Apptera secures $10.5 million for advertising network expansion
CNET News, CA - 17 hours ago
Apptera, a company that delivers visual and voice advertising, announced Wednesday that it secured $10.5 million in funding from Lightspeed Venture Partners ...
Apptera Secures Additional $10.5M Funding, Appoints Former Yahoo ... MarketWatch
Mobile Ad Network Apptera Earns $10.5 million in Funding Wired News
Apptera gets more funding and a former Yahoo VP on its board VentureBeat
Bizjournals.com - Digital Media Wire
all 18 news articles


thinkLA Honors Horizon Media's Zachary Rosenberg as Southern ...
MarketWatch - 10 hours ago
Eligibility is open to all advertising executives at agencies, media companies and public or private organizations. Nominations are reviewed by the ...


Big Three automakers curtail advertising dollars
MarketWatch - 14 hours ago
By David B. Wilkerson, MarketWatch CHICAGO (MarketWatch) -- The Big Three US car manufacturers have cut their advertising spending this year in another sign ...
Nielsen: Big 3 cutting back on ad spending MarketWatch
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Fonality Call Center System Saves SunPorch $100K in Annual ...
MarketWatch - 19 hours ago
SunPorch assigns a different phone number to each advertisement it runs and uses PBXtra Call Center to automatically identify the advertising source for ...


A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - 12 hours ago
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...


McClatchy Reports October 2008 Revenues
MarketWatch - 11 hours ago
today reported that consolidated revenues in October 2008 decreased 17.8% and advertising revenues were down 20.4% compared to revenues in October 2007. ...
McClatchy October revenue falls 17.8 percent Forbes
McClatchy ad revenue drops 20% in October Bizjournals.com
No October Surprise: McClatchy Revenue Down 18% On Continued Ad ... Editor & Publisher
Sacramento Bee
all 31 news articles


mocoNews.net - Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile ...
Washington Post, United States - 14 hours ago
The downturn is obviously having an impact on advertising, what does this mean for Blyk, given that your model is so reliant on it? ...


Telegraph.co.uk

paidContent.org - Life Photo Archive Goes Live On Google ...
Washington Post, United States - Nov 18, 2008
Time Inc. execs aren't commenting on advertising but I've confirmed that the deal with Google includes revenue sharing for advertising. ...
Google adds iconic Life photos to index Bizjournals.com
LIFE Posts Archive On Google; Says Blogger Infringement A Low Priority Photo District News
10 Million Rarely Seen Images from LIFE Archive Now on Google TMCnet
all 223 news articles


BBC News

Advertising stalls for Big Three automakers
www.rbr.com, Virginia - 6 hours ago
Through July 2008, the Big Three American car manufacturers (GM, Ford, and Chrysler) all showed negative advertising growth over 2007, according to Nielsen ...
Video: Big Three Strapped For Cash CBS
The Future Of Automotive Advertising mediabistro.com
google news commentComment by Gary Chaison Prof. of Industrial Relations, Clark University
Multichannel News
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