| |
| |
|
Traffic Building Information |
|
|
|
Link To Get Traffic - Not Search Engine Rankings!
There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign. In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign. In order to weather any drops from single-sources of traffic to your site, you must have a lot of irons in the fire (links). People you have targeted as your best prospects should be able to find your site virtually everywhere they surf. Web site owners who rely solely on search engine ranking are leaving 90% of the marketing pie on the plate! For long-term stability and steady, predictable traffic, you simply must broaden your reach and utilize a host of different publicity tactics in order to keep sales up. One of the most effective tactics I talk about is article publishing. It is also one of the most misunderstood and abused tactics I teach. If you don't get it, don't do it. Below is my explanation of why we write articles and other short publications in the first place. Publishing and Syndication of Your Articles A lot of people miss the boat on this one. And it's too bad that many people see that articles and other published works are important, but they don't produce quality work, therefore their work doesn't get picked up by big web sites and newsletter owners. You see, most people focus on article publishing as a way to get a link published to their site. (Solely for search engines to find) Problem is, once they have syndicated their article to tons of free content sites, all they have at the end of the day is a link pointing to their site. No one is READING the articles! Why? Because, honestly, they are terrible. Or they are just short of being blatant ads. People pick up on an amateur article within the first sentence or two and move on. Didn't you write your article to get traffic? Produce shoddy work and there is no click on the link. There is no traffic produced. The webmasters who focus totally on getting links as a tool to increase their pagerank in Google are missing the point entirely. The point of Power Linking and all the tactics in the system was never to get high search engine rankings. Getting ranked well in the search engines was and still is a BY-PRODUCT of a properly executed Power Linking campaign. When I talk to my clients about getting links, what I am talking about is getting links placed in places where human beings will see them and click on them. Not just link directories which are created solely for boosting link popularity with Google. So when you publish an article, take the time to think about what people in your market need or want to know and give it to them. And write a GOOD article! Linking is not just something that looks like this: www.power-linking-profits.com. Real linking is networking and making connections with future customers on an emotional level through your publicity pieces. Linking is about respect. You gain respect by being published and being seen as the expert in your field. And it goes without saying that your published work needs to stand up to basic quality expectations of savvy readers in your target market. Come off looking like a hack who is only interested in getting a link published at the end of their cruddy article, and you lose all respect. So even if someone does click on your link, they have reservations about you right off the bat before they even get to your site. This is no way to sell products and services. If you remember nothing else, please remember this: No matter what linking method you work on this week, keep in mind that the most important links of all are the links intended for real people to see and click on! Get linked in content directories and on web pages that get hit by as many of your target prospects as possible. And link to get traffic, not search engine rankings! People focus too much on search engine marketing. If you do your job as a marketer, you will naturally rank high in the search engines. There is no need whatsoever to focus your marketing campaign on search engines entirely. Focus your marketing efforts on people, your customers, and you will have what I call "Natural Search Engine Rankings." You see, Google wants the most relevant results. That's where their bread is buttered. Well, what I have been trying teach thousands of customers all this time is that you need to focus your marketing campaign on your customers so that you are the MOST relevant site on the net in your market. Don't worry about Google. They WANT you to be #1 if you deserve to be. How to be #1? By marketing to your customers directly on sites they surf the most and being the natural relevant result in their search. Good search engine rankings will follow a great marketing campaign. By the time you get your #1 position on Yahoo though, you should have so much traffic and sales because of a properly implemented marketing campaign that you hardly notice you finally made it! That's the REAL power of linking. Copyright 2004 Jack Humphrey About The Author Jack Humphrey is the author of Power Linking 2: Evolution, now in it's 4th revision at http://power-linking-profits.com He is also the CEO of http://EquipMint.com, a membership site for anyone who sells anything online.
MORE RESOURCES:
Traffic-Building - Google News |
|
|
|
RELATED ARTICLES
3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE! Targeted website traffic is the lifeblood of any website looking to generate revenue. While FREE traffic from the search engines seems the most logical way to go, actually staying ahead of the game can be tough. Vote for Your Own Website - Nobody Will Mind OK boys and girls. Today we're having a pop quiz. 131 (Legitimate) Link Building Strategies In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. 3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic Why would you pay for advertising if you could just get it for free? Well, the truth be told, most free advertising methods are mostly alot of hype. You often get what you pay for: nothing! Even the good free methods are often misunderstood & not used to their maximum benefit. Increase Your Tourism Web Traffic & Sales - Guaranteed Web sites are a major part of the tourism marketing success strategy used by international tourism promoters in the new millennium: tourism boards, Associations, lodging, tour operators, etc. If your tourism web site does not have these four primary elements clearly and quickly represented, you are missing opportunities and losing sales. How to Quickly Gain Traffic to Your New Web Site Have you spent a lot of money on advertising with theexpectation that you would get many sales from the 1000sof web site visitors that read your ad?Have you poured money into driving traffic to your website, only to have no one buying your product?Maybe you have seen the ads, "Get 10,000 visitors to yoursite, for only $20" . Wow, you think, that's a greatbargain, I'll go for it. 7 Tips for Using Your FAQ Pages to Generate Free Traffic FAQ pages are an often overlooked way to generate free traffic to your website. Many people don't realize the potential they have. Utilizing Award Sites for Your Benefit Why Award Sites?Award sites are, in essence, directories that hand review sites, placing the ones with the most or best content and services at the top of the list. These sites are an excellent source of high quality, targeted traffic, and should be utilized by any site looking to promote themselves online. What Can Lots Of Content Do For Your Site? Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this? For one most webmasters are trying to make a quick buck and others don't know where to begin or are too lazy to do the work. Website Traffic: 10 Mind Busting Secrets To Gain More Orders Do you want to generate more orders at yourwebsite?Here are 10 mind busting website traffic secrets to help you:1. Automate your online business to save extra timefor marketing and advertising. Top 10 Traffic Building Mistakes To Avoid When people look to submit their sites to the major search engines, there are some key mistakes that should be avoided for successful promotion.SpamThe surefire way of getting your site blacklisted from the major search engines. Professional Traffic Building Tips Let's face it; the Internet is cluttered with all sorts of guides about increasing traffic to your web site. Unfortunately, most of these guides are outdated or incomplete. How to Develop Back Links There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. How To Fire Up Your Link Popularity When I first started out in Internet marketing, reciprocal linking was one of the techniques that I was required to master.Left, right and center gurus were telling me of the importance of having my website link on as much websites as possible. Use Free Articles To Create High Quality Backlinks Part II The first part has dealt with introductory elements which could provide quality to an article. Yet, there are more to follow with a view to reach the wanted standard quality of the syndication of an article. Build Your Inbound Site Links Without Requesting Reciprocal Links A funny thing happened to me three months ago. I decided to practice what I preach and publish a new article online. Why Traffic Touts and List Pushers Are Bad For Your Business In this Article we look at the second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt- In Lists.Good, Bad and Ugly TrafficMarketing depends heavily on the type of Traffic you attract. Internet Web Site Marketing: 4 Uncommon Insider's Tricks To Get Lifetime Customers Internet advertising is not easy.It is a numbers game. Website Traffics: 10 Sizzling Hot Secret Phrases To Ignite Your Website Traffics For many months after I put up my new website,my traffic was low and sales almostzero.Then I began researching the internet for secret strategies that will help fire up my traffics and sales. 8 Breakthrough Ways to Bring Free Visitors to Your Site! Many websites have great ideas, excellent content, brilliant deals and terrific potential. However, the truth is, the majority of these sites fail.
|
  |
| © 2007 |
